Customer Retention Officer/Chuyên viên Chăm sóc và Duy trì Khách hàng
Key Accountabilities
1. Customer Retention & Engagement
- Build and maintain strong relationships with policyholders throughout the policy lifecycle.
- Proactively engage customers through retention/engagement calls, premium due reminders, policy reviews, and retention activities to reinforce the value of their insurance protection.
- Coordinate cross-functional initiatives to enhance customer retention outcomes and customer lifetime value.
- Identify at-risk customers (risk of lapse, premium discontinuance, or surrender policy) and provide suitable solutions/actions to encourage policy continuation and timely premium payment.
- Work closely with Sale division and internal stakeholders to support policyholders in maintaining active coverage.
2. Customer Support
- Help customers understand policy benefits, coverage, servicing options, and premium payment obligations.
- Promote digital servicing channels and self-service tools to enhance customer convenience and engagement.
- Gather customer feedback and recommend improvements to customer experience and retention initiatives.
3. Premium Collection & Persistency Management
- Work closely with Premium Efficiency team to monitor premium due and grace-period customer segments to ensure timely premium payments and policy continuation.
- Propose initiatives to improve premium collection effectiveness and support customers in selecting suitable payment methods and premium management options.
- Contact customers proactively to understand payment challenges and provide solutions to minimize policy lapses and cancellations.
- Analyze premium payment behavior and retention trends to identify risk factors and implement preventive measures.
4. Quality Assurance
- Ensure high-quality customer interactions and consistent service standards.
- Handle retention/engagement calls, customer communications, and service quality to ensure compliance with company guidelines and regulatory requirements.
- Strictly follow best practices, scripts, and service standards for customer engagement and retention activities.
- Foster a culture of customer-centricity, accountability, and continuous improvement within the team.
- Implement communication activities
5. Analytics, Reporting & Process Improvement
- Support line manager to analyze retention, persistency, customer engagement, premium collection, and surrender trends.
- Prepare regular operation reports and provide data-driven recommendations to improve customer retention performance.
- Identify process improvement opportunities and support digital transformation initiatives that enhance customer experience and operational efficiency.
- Collaborate with relevant departments to streamline customer journeys and remove barriers that may impact customer satisfaction and policy continuation
6. Other assignment
- Other tasks assigned by line managers/ CSH/COO / high level.
Job Requirements
- University graduate.
- Open-minded and have a good spirit of cooperation
- Strong leadership and management skills
- 3 years of experience in Customer retention or related field
- Proficiency in MS Office
- Good at English
Benefits
- Competitive salary (100% salary during probation)
- Bonus: 13th-month salary and the performance-based bonus of up to 30% of the total annual package
- Full social insurance, personal accidental & health care insurance, group life insurance (death and dismemberment)
- Gifts for new comers and on special occasions
- Modern facilities in the spacious office
- 15 Annual leaves
